idemax.com :: future now

Resources

Here you can find the bases of creative behavior and the methodology that we use to adequately respond to the needs of our customers.

Philosophy

TRYCycle®

It is a model of creative behavior, written by Diego Uribe M.S. and John Cabra Ph.D. Describes 5 behaviors to tackle projects of high complexity, which must be lived by pedaling and experimenting, which allows us to enter cycles of a permanent retry.

Methodology

ERA™

It is a design management model focused on users. Here we display the creative behavior in 3 phases: understand, solve and accelerate. ERA ™ allows us to enter phases of divergence and convergence at critical stages of development, for impact and transformation projects.