Methodology
ERA™
It is a design management model focused on users. Here we display the creative behavior in 3 phases: understand, solve and accelerate. ERA ™ allows us to enter phases of divergence and convergence at critical stages of development, for impact and transformation projects.
ERA
THREE PHASES METHODOLOGY ERA

UNDERSTAND

Space dedicated to immersion and exhaustive research from multiple perspectives, addressing the context of a problem, users, stakeholders and all the critical background and latent factors that allow generating original points of view and value.

SOLVE

In this space we develop at least one of the points of view, through the search and test of ideas of high degree of originality. We try to generate prototypes of solutions that will materialize the ideas. This space demands an iterative and intensive experimentation.

SPEED UP

The objective of this space is to question, refine and give a greater degree of resolution to the defined MVP, to scale and develop solutions in their maximum potential of originality and value.

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Philosophy
TRYCycle®
It is a model of creative behavior, written by Diego Uribe M.S. and John Cabra Ph.D. Describes 5 behaviors to tackle projects of high complexity, which must be lived by pedaling and experimenting, which allows us to enter cycles of a permanent retry.
TryCycle